Tesla Model S is the Fastest Selling Electric Vehicle in NSW

Nissan is celebrating 5 years of the LEAF and Tesla Australia is celebrating 1 year in Australia. With the upcoming New year I thought it would be good to look back at the history of electric vehicles in NSW.

Growth

Lets look at growth in NSW Tesla don’t share their data with VFACTS, the industry body for new car sales reporting but RMS/RTA do keep registration statistics on how many cars of a particular brand are sold and what type of fuel they use. Using those statistics we can look at how many “pure electric” vehicles are on the road in NSW. The first production EV was the Mitsubishi i-MiEV launched in 2010 before then the 44 or so vehicles registered as electric with the RTA/RMS where most likely conversions.

What’s included in this count? RMS count petrol/electrics separately so this count doesn’t include plug-in hybrids like the Outlander PHEV, Holden Volt or BMW i3 Rex. What it does include is listed below with their official release dates.

Release Dates :

2010 August Mitsubishi i-MiEV (Limited selective client release)

2011 August Mitsubishi i-MiEV (source: MMAL Press release )

2012 June Nissan LEAF (source: Nissan Press release )

2014 December BMW i3 (excluding the REX hybrid version)

2014 December Tesla Model S (The amount of registered Tesla’s is shown in red)

Performance

If we look at registrations since 3rd Quarter 2011 when electric vehicles began sales to the general public we see 524 registrations to date at a rate of 33 vehicles per quarter. Breaking it down further we see three district rates of registrations:

2009-2011 – 7.8 Registrations per quarter.

2012-2013 – 28.5 Registrations per quarter.

2014 Q1-Q3 – 5.3 Registrations per quarter.

2014 Q3-2015 Q3 – 66.5 Registrations per quarter.

With the release of Tesla Model S we see Tesla alone contribute 52.5 Registrations per quarter, all other makes and models only managing 14 per quarter since 2014. The best performing quarter is the fourth quarter of 2014 with 87 registrations 65 Tesla 22 others. The worst performing quarter since the release of the i-MiEV first quarter of 2014 with only 4.

Insights

Tesla has landed on our shores and has been welcomed with open arms with the fastest “selling” electric vehicle in NSW. Nissan/Mitsubishi was a steady seller until 2014. However Nissan have not released an updated model since 2012 in Australia, maybe it’s time for a new model LEAF that sell overseas. Mitsubishi also no longer have i-MiEV at dealerships, concentrating their efforts on the Outlander PHEV.

In terms of charging standards we’ve seen Tesla enter with their own version of a type 2 socket which is Mennekes type 2 compatible. Where as everyone else has been type 1 J1772 it’s a bit hard to gauge a direction while 30% of pure electric vehicles are Tesla we don’t have accurate numbers for other type 1 J1772 plug-in vehicles like the Holden volt, Audi a3 e-tron Mitsubishi Outlander PHEV, BMW i3 REX, BMW i8 and the hybrid offerings from Porsche.

Over the last year we’ve seen a significant growth in electric vehicles, installing a type 2 socket universal charging station to suit all vehicles at your office, shop, restaurant, church or sports field will further enhance the growth of electric vehicles.

Source: Recharging NSW

reproduced with permission